Link Building Tools – Updated 2017

by Anish Sah April 03, 2017

Most people believe that building links is a difficult task and they take to Google to finding out about the link building tools and how to do the process. And when they check out in Google, they happen to come across umpteen numbers of wasteful tweets and results promising to show about some link building tools.


all of these may not be true and the person has to waste his/her precious time trying to find out the right link building tools!

So today I’ve planned to teach you about the process of link building and also the tools that will help you in this.

Link building is not a difficult task and it requires only the best link building tools in order to build some high quality links and though there are a lot of differences in the process most of the fundamental principles are same for all.

The 3 types of link building tools:

The 3 types of link building tools include:

  • Link Indexes – Ahref, Majestic and Moz
  • Link Processing Tools – URL Profiler, scrape box and link research tools
  • Outreach Tools – Buzzstream, Pitchbox and Ninja Outreach

Let’s see them in detail and learn how to use them.

Actually there are two main link building strategies within which most of the individual links fall:

  • The built links: These are the links that are made manually and are handmade and include email outreach like those involving blogs, sponsorships and so on.
  • The earned links: If you “spread the word” like by showing new content to your social followers or email subscribers and those in the mail list, you may indirectly earn some links. And this can also happen by promotion of contents through ads on Facebook, Google and so on.

There are also some other risky methods building PBNs and so on, but we’ll not focus on them.


we’ll see the methods to build links on our own manually which will be very useful. The three types that were given above will be discussed now and these are under the manual link building strategies.

We’ll discuss the link building tools now and how we can use them.


A link index are very important link building tools as it can show you the backlinks to any domain/URL, and some important and useful info about said links like anchors, link attributes, and so on.

The three main tools of link indexes are Ahref, Majestic and Moz all of whom have their own index and metrics.

  1. Ahrefs: Domain Rating (DR), URL Rating (UR), Ahrefs Rank;
  2. Majestic: Trust Flow (TF)Citation Flow (CF);
  3. Moz: Domain Authority (DA)Page Authority (PA)MozTrustMozRank

Ahrefs and Moz metrics work mostly in the same way. Both work on a scale of 0–100. Majestic metrics work slightly different. Moz’s metrics are the easiest to understand but they are not the best.

For Ahref and Moz, their DR and DA are used to show the strength of a domain’s backlink profile while UR and PA show the strength of the URL.

A study conducted by Moz show that Ahrefs’ metrics were better with Google rankings than their own.

And Ahrefs have the largest index of live backlinks and many studies prove Ahref to be the best with Majestic close behind and Moz very far away.

How to use the Indexes:

Let’s now find out how to use the indexes as link building tools.

When you are trying to build links to any event or anything else, you may have some competitions.

So you have to put the domain into any index that are planning to use and click on “backlinks” from the sidebar. You can then see every link directing you to every page on that domain.

You will get a list of prospects which means that you have a competitor and they are trying to link to you and you to them.

You can use this opportunity to go through these links and try to replicate them for you. But if you are trying to be specific, then you should the inbuilt search method to get the backlinks. After this, don’t think the job is done. There is still a lot to be done.


I’ll give you some other ways to find link opportunities by using our Ahrefs Site Explorer. The ways are given below:

  • Find sites that have high DR, DA, TF/CF, or anything else. Try to relate with them and then you can catch up with any opportunities that you may come across.
  • Try to get ideas from your competitors that get them large number of links —like their idea may be to run a lot of events that will lead them to countless links, or they may conduct lots of “linkworthy” contests/giveaways, or they may use blogs that are very good to attract links. Be on the lookout for such ideas from your competitors to implement in your own business.
  • The link indexes provide you with “best by links” report on the sidebar and you can see the pages that were most linked-to on a competitor’s domain. Then you can improve and modify their content and use their links.
  • We also provide a report on the “broken links” to find links that are broken and they’ll point to your competitors. Then you can reach out to the link providers and give idea that they have to replace the broken links with a link to your content as long as your content is relevant to their link.
  • Then, there is the “lost links” option on your site to find links that were lost recently. You can find these lost links and use them for your purpose.

Actually this is the only method to get to know about your competitors and to get huge number of links as these link indexes are built to find some info about a competitor’s backlink profile.

So while trying to uncover these, you might come across tons of links that might be useful for you. There are almost no SEO’s who don’t use the above three link indexes and become of such worth. This way you can know how to put up a fight with your competitors.


This is the second part of the link building tools. These link processing tools are used to fill up the gaps that may be left by link indexes. Their limitations that may affect an SEO in his/her best include:

  • Inability to pull in data from third-party APIs.
  • Can’t help with scraping the web.


So you can understand why this link processing tools are needed as the above features are required by those working for agencies. Today we’ll look at a few of these from the hundreds of tem available. 

The URL Profiler:

The URL Profiler is a very valuable and important tool but its main functions are to prospect and vet the links. So let me show you how to use them. Follow the below steps:

  • Paste into the URL Profiler the list of URLs/domains you want to analyse.
  • Fill in the required data as they have asked and as you wish by ticking in the boxes.

The URL Profiler will then scan through all the data that you provide and grab all that is required.

For example, you want to perform some outreach, but you only want some websites that can meet certain criteria and you mention them in the checkboxes as:

Ahrefs’ Domain Rating (DR): 40+

Majestic TrustFlow (TF): 20+.

SEMRush: 5,000+ monthly unique visitors.

You are also in need of emails related to that specific websites so that it’ll help you perform your outreach.

So the URL Profiler will collect all the data that you provide based on the criteria that you require and it will compile it into a single Excel file. But here also the process is not fully completed. 


Now we’re talking about the best in the field in terms of ability but not in terms of looks or user-friendliness.


So here’s how you use them:

Let’s take the example of running a “broken link building” campaign. Let me tell you that almost all your work can be done here itself if you follow the below steps:

  • Take in a set of search terms + operators and scrape the SERPs.
  • It will help you check each of the scraped pages for broken links by the help of the Broken Links Checker addon.
  • Give the DA, PA, etc. for each page using the Page Authority addon.
  • Check the whois for every site in order to find disguised PBNs which can be then removed by you.
  • Scrape the emails from the remaining sites that you want to and you are all set for outreach.

Thereby this is one of the best link building tools.

Link Research Tools:

This is not a single tool, but instead a suite of tools and it has got a long list of important functions that it can perform.


So instead let me tell you some things that I found to be very important:

  • Bulk URL Analyser: It’s very efficient that it can run metrics for up to 10,000 URLs at a single go, including SEMRush stats, social “votes” and many more. That is, it can provide you info on any URL that you’ll ever want to know about with just a few clicks.
  • SERP Research Tool: This is the most powerful Google SERPs scraper as it can run up to 20 different metrics for the scraped URLs.
  • Link Opportunities Review Tool: This will provide info on the risks of any URL thereby saving you and your time from unwanted and risky websites.


Let’s not go into the details of this outreach, but rather let’s see the tools that can help with this. There are 3 main tools that I want to emphasize on today. They include:


This tool is very much important. It actually combines an outreach tool that has so many features with a CRM platform; this helps in maintaining the history of the contacts of your prospects.


But usually everyone seems to overlook the custom field feature Buzzstream. Actually this feature enables you to personalise your emails from outreach with all the info that you like.

For instance, you prefer to change the introduction of each email with a self-tailored one.

For inserting this easily, you can create a custom field in the CRM, upload your introduction part and then you can insert it into each of the outreach emails with ease.

You can maybe use a regular client for mails like Gmail. But when this process is being done at a large scale, you can use the features of any outreach tool that’s made to help you like the auto follow-ups and so on.

This can help you track things with utmost ease.


This is the best among the three and it is a very powerful tool designed especially for SEOs who are working for agencies.


It is the best when talking about automated follow-ups and scheduling capabilities and it enables both to be done at the point of large scale without you having to sacrifice your personalization.


This NinjaOutreach is made specifically for being automatic and it supports automated follow-ups and an inbuilt CRM along with some prospecting and processing capabilities in its fold.


So these are the 3 outreach tools that can be found to be in use by any SEO as they are called as the big 3. If you want some more tools, their names are given below:

  • Mailshake – This is a low cost one but works only with Gmail accounts.
  • Gmass– This allows you to manage your outreaches by using Google Sheets + Gmail.
  • Kerboo – With this you can perform outreach from within the CRM.

Was it difficult in any way? Though you may encounter problems at the start, these tools will make the tasks easier for you.

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Avatar for Anish Sah
Anish Sah

I am an Internet Marketing and SEO Learner, Social Media Analyst and a young Entrepreneur. In this blog, I share proven Internet Marketing and SEO techniques that I’ve learned over the years. I hope my success stories will help anyone start making money online, or scale up if they already are making money online. Be sure to subscribe to my newsletter to get updates on the latest techniques.

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